Sapporo Launches TV Spot in Canada

Dear Sapporo,

Congratulations on launching your first television spot in Canada. I have to say that the work is pretty epic (produced by Dentsu Canada). Great story, beautiful imagery and a great opportunity to bring a cool brand into the mainstream.



I will be interested to see how the legend lives on in other mediums.

Sincerely,

Walmart Does a Remake of Stephen King's 'IT'

Dear Walmart,

Well maybe its not exactly a remake of Stephen King's 'IT' but it is a pretty creepy clown suit. Personally I think the spot delivers the funny and manages to save enough time for some useful information about Walmart. The look on those kids faces is priceless.



Sincerely,

KFC - What Were You Thinking?

Dear KFC,

Not sure what you were thinking with one of your latest spots titled 'Cricket Survival Guide'. According to this spot the best way to make friends with a bunch of African American, dancing, steel drum playing cricket fans is by offering them fried chicken?



You might want to rethink that strategy. My only hope is that the agency doesn't get fired because of this (like we saw with Mr. Sub in 2009). At the end of the day the spot needed to be approved KFC.

Sincerely,

Look What the Wind Blew In

Dear Wind Mobile,

Let me be the first to welcome you to Canada. Its been sometime since we've seen a new Telecom company in the great white north (not including Koodo). It seems as though this will be a refreshing change to the current climate around mobile service providers. The campaign which was produced by new agency Clean Sheet in a pitch won back in early 2009.

The positioning for the campaign looks to put an end to contracts because of their ridiculous nature. The TV creative takes this to the next level by taking everyday situations and dialing up just how obscene contracts are in every day life so why do they make sense with a phone contract.


Hot Dog Fees


Sidewalk Toll


Bike Lock

In addition to TV Clean Sheet also developed radio, print and OOH including statues of urbanites across major Canadian cities.

Only time will tell if Wind is able to weather the Canadian storm.

Sincerely,

Wave Goodbye to 2009

Dear Google,



Google finds yet another way to in grain itself into our everyday life this time by using Google Wave to help summarize all of 2009. For those of you who aren't aware Google Wave is the video production apllication. The only thing that's missing from the video in my opinion is Oprah's announcement to retire.

Sincerely,

Pour Out A Little Diet Pepsi for My Hommies

Dear Diet Pepsi,

It appears that the well is getting pretty dry. I understand the 'Forever Young' tagline and quite frankly I enjoy, make that enjoyed some of your last installments to the campaign. It seems of late that the ideas aren't as entertaining as they used to be (re: Pong, Thriller) instead we are treated to some half pregnant spots about 'Recess' and 'Sleepover' attempting to discredit both activities of being 'not that fun'. Are you kidding me? Recess and Staying Up All Night in a tent are the two most fun things I can think of and I would gladly take either or over a Diet Pepsi at this moment in my 27 year old life.

I think it is time to pour out a little Diet Pepsi for this fallen campaign.

Sincerely,