Anytime, Anywhere

Dear Huggies,


I just saw some iterations of your 'Anytime, Anywhere' campaign for Huggies produced by Ogilvy in S.Paulo. I commend the work on its simplicity and give kudos to the clients for realizing that those little bundles of joy say enough with their cute little faces than a bigger logo and body copy ever could.

In addition to the aesthetics of the ads, I discovered that each image used was actually found on Flickr. Why use those conceded baby models when a natural photo can be found on one of many social media sites. I think that this may open up a new can of worms in the world of photography and how social media can be used in the future of advertising. This may not be a route that every brand would want to take but their are definitely some brands that thrive to use everyday people in everyday situations; Canadian Tire (currently promoting a contest on Flickr), Pedigree Dog Food (pictures of puppies playing), Bauer Hockey Equipment (showing kids at their first game), DeWalt Tools (guys building a deck or a cottage).

Honestly the list is endless as to how you could use something like a Flickr to promote your product to the everyday person, by actually using everyday people for once. But why stop at Flickr? Could advertisers use posts on Twitter for an out of home campaign? Blogger articles as PR releases (please someone pick this up)? Movie reviews on Rotten Tomatoes instead of actual critics?

The point being that like YouTube there are a number of ways we can leverage social media to work for brands across a number of mediums. I for one look forward to the next level of social media's impact on marketing as we know it.

Sincerely,

Buick Ads Make Brand Look Newic

Dear GM,



Caught your New Buick ad today and I have to say that I am not mad about it at all. Not only did it introduce the Buick in a younger light it also used the song 'Here Comes the Hotstepper' - which is a personal fave. Seriously though it is great to see Buick finaljavascript:void(0)ly introducing itself to a younger generation of car buyers. I guess its not just for my grandparents anymore.

What I really liked is that GM is moving away from this whole reinvention platform after announcing their bankruptcy. Who isn't going to announce a reinvention after you've gone bankrupt (I know I'm a little bit late on this but I wanted to get this off my chest). What would have been less obvious would be if they came our with a 'we're going to build even bigger cars campaign'. Now that what have turned some heads.

Sincerely,

Losing my Blog V-Card

Dear Advertising

There is a big difference between losing your V-Card and your Blogging V-Card. Mainly the difference is that when I lost my actual V-Card it was to one person as a poster of Bo Jackson looked on, while my blog on the other hand has the potential of being viewed by thousands of readers. All of whom will be judging me on my overall performance including; writing style, intelligence, ability to form proper sentences, use of 7-letter words etc. etc. And to think I was nervous with Bo and Girl X judging me that warm summers evening.

I think I am getting a little ahead of myself by telling my V-Card story but I figured this would be a great way to start this relationship; nothing to hide. I look forward to sharing some more stories as time goes on. I hope this doesn't let anyone down but moving forward most posts will cover more advertising focused stories and about Bo Jackson. For more about Bo Jackson visit my other blog appropriately titles Bo Knows Blogs

Sincerely,