Unbelievable

Dear Coke Zero,



I apologize if I'm reporting an old piece of creative but I just stumbled across this tv spot for Coke Zero that was created by Wieden+Kennedy and all I can say is 'unbelievable'.

I'm not sure if this is a platform that will continue to be explored but I think that while the combo idea may have been seen before I think that this might be an area that Coke Zero could hang their hat on. It seems since the launch of Coke Zero that the brand has had a hard time finding and sticking to one platform producing a number of spots unable to create any real synergy for the brand.



Don't get me wrong many entertaining spots have been produced as a result I'm just wondering if Coke Zero will ever be able to carve out clear strategy and communication for the brand.



This is still my favourite.

Sincerely,

Pour Out A Little Diet Pepsi for My Hommies

Dear Diet Pepsi,

It appears that the well is getting pretty dry. I understand the 'Forever Young' tagline and quite frankly I enjoy, make that enjoyed some of your last installments to the campaign. It seems of late that the ideas aren't as entertaining as they used to be (re: Pong, Thriller) instead we are treated to some half pregnant spots about 'Recess' and 'Sleepover' attempting to discredit both activities of being 'not that fun'. Are you kidding me? Recess and Staying Up All Night in a tent are the two most fun things I can think of and I would gladly take either or over a Diet Pepsi at this moment in my 27 year old life.

I think it is time to pour out a little Diet Pepsi for this fallen campaign.

Sincerely,