Dear BMW,
This out of home brought me a lot of 'Joy' from Publicis
Sincerely,
Showing posts with label Automobile. Show all posts
Showing posts with label Automobile. Show all posts
Thursday, June 3, 2010
Tuesday, July 14, 2009
Buick Ads Make Brand Look Newic
Dear GM,
Caught your New Buick ad today and I have to say that I am not mad about it at all. Not only did it introduce the Buick in a younger light it also used the song 'Here Comes the Hotstepper' - which is a personal fave. Seriously though it is great to see Buick finaljavascript:void(0)ly introducing itself to a younger generation of car buyers. I guess its not just for my grandparents anymore.
What I really liked is that GM is moving away from this whole reinvention platform after announcing their bankruptcy. Who isn't going to announce a reinvention after you've gone bankrupt (I know I'm a little bit late on this but I wanted to get this off my chest). What would have been less obvious would be if they came our with a 'we're going to build even bigger cars campaign'. Now that what have turned some heads.
Sincerely,
Caught your New Buick ad today and I have to say that I am not mad about it at all. Not only did it introduce the Buick in a younger light it also used the song 'Here Comes the Hotstepper' - which is a personal fave. Seriously though it is great to see Buick finaljavascript:void(0)ly introducing itself to a younger generation of car buyers. I guess its not just for my grandparents anymore.
What I really liked is that GM is moving away from this whole reinvention platform after announcing their bankruptcy. Who isn't going to announce a reinvention after you've gone bankrupt (I know I'm a little bit late on this but I wanted to get this off my chest). What would have been less obvious would be if they came our with a 'we're going to build even bigger cars campaign'. Now that what have turned some heads.
Sincerely,
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