Look What the Wind Blew In

Dear Wind Mobile,

Let me be the first to welcome you to Canada. Its been sometime since we've seen a new Telecom company in the great white north (not including Koodo). It seems as though this will be a refreshing change to the current climate around mobile service providers. The campaign which was produced by new agency Clean Sheet in a pitch won back in early 2009.

The positioning for the campaign looks to put an end to contracts because of their ridiculous nature. The TV creative takes this to the next level by taking everyday situations and dialing up just how obscene contracts are in every day life so why do they make sense with a phone contract.


Hot Dog Fees


Sidewalk Toll


Bike Lock

In addition to TV Clean Sheet also developed radio, print and OOH including statues of urbanites across major Canadian cities.

Only time will tell if Wind is able to weather the Canadian storm.

Sincerely,

Wave Goodbye to 2009

Dear Google,



Google finds yet another way to in grain itself into our everyday life this time by using Google Wave to help summarize all of 2009. For those of you who aren't aware Google Wave is the video production apllication. The only thing that's missing from the video in my opinion is Oprah's announcement to retire.

Sincerely,

Telus Helps Users Make the Ugly Christmas Sweater of their Dreams

Dear Telus,

I just wanted to drop you a quick note to say thank you for letting me design my very own Christmas Sweater. With the Christmas season well on its way and many 'Ugly Christmas Sweater' parties under my belt I thought that this app created by Bimm Communications was a great way to kill some time.

I recommend taking it for a spin: http://www.telusmemberservices.com/holiday/

Happy Holidays!

Sincerely,