Friday, August 12, 2011

STA Travel Australia

Dear STA,

Well done with your latest spot. I've never really wanted to go to Australia but this spot might have changed my mind.



Sincerely,

Monday, July 11, 2011

KFC

Dear KFC,

I was just wondering when your brand became sentimental? Apparently Ogilvy in South Africa thinks that KFC will pull at everyones heart strings with this new spot.



Unfortunately the special seasoning that goes in to KFC's chicken brings a tear to my eye for a different reason.

Sincerely,

Friday, April 8, 2011

Astral Media Campaign

Dear Astral,

It took me a couple visits to Marketing Magazine before I finally decided to click on one of your ads. As the advertising industry continues to change, evolve or implode (however you want to view it) I think that Astral has a great insight on the value that media planners and buyers bring to the creative process. This spot takes a page out of the all important 'creative book' meeting.

The portfolio from Astral on Vimeo.



Sincerely,

Wednesday, March 23, 2011

K-Swiss + Kenny Powers = Amazing

Dear K-Swiss,

I don't know who had the cahones to present this idea but well done!





Sincerely,

Monday, February 28, 2011

No Yolks Launches Campaign in Canada

Dear No Yolks,

I realize that it was my agency that launched this campaign but I have to plug the campaign because I honestly feel that these are some great brand spots. Enjoy!







Sincerely,

Thursday, February 10, 2011

Super Bowl 61 in 2 Minutes

Dear Canada,

When are we going to start having good Super Bowl ads? Here is a recap of Super Bowl 61 put together by Adweek:



Sincerely,

Friday, January 14, 2011

Heineken

Dear Heineken,

Now that's how you make an entrance. Created by Wieden + Kennedy



Sincerely,

Friday, January 7, 2011

Kraft Spot with Homeless Voice Over

Dear Kraft,

That was quick. Way to capitalize on the viral attention



Sincerely,

Thursday, November 25, 2010

DDB makes Facebook a Book

Dear DDB,

I don't know why it's taken anyone so long to think of this idea but I have to tip my hat to you.

When Facebook becomes a book from Siavosh Zabeti on Vimeo.



Sincerely,

Thursday, November 18, 2010

Old Spice Movember

Dear,

I know its old but its relevant because its Movember right...right?



Sincerely,

Friday, November 5, 2010

COD Black Opps

Dear COD,

Great spot. I will be buying this game but only if I can play against Kobe



Sincerely,

Thursday, November 4, 2010

Subaru

Dear Subaru and DDB,

How do you build off of the Sumo Wrestler campaign that brought the brand so much success. You don't, instead you do a flip book. I don't really care if the spot was shot with a camera attached to the car. What exactly does this have to do with performance?

Maybe I'm missing something.



Sincerely,

Monday, November 1, 2010

Microsoft 2nd Installment

Dear Microsoft,

I still don't get it? What I do like is that it is a completely different approach to the world of cellphones but you would think that the idea of the cellphone is to get people to use it more often???

What do you think?


Sincerely,

Wednesday, October 27, 2010

OK Go Music Video

Dear Musicians,

Take it from OK Go...don't just make a music video create something that has legs to go viral. OK Go continues to put out some of the most creative and interesting music videos and the 'YouTube views' keep growing as a result. Check out the latest:



State Farm gets on board:


Where it all started:


Sincerely,

Tuesday, October 26, 2010

What Should LeBron do?

Dear Nike,

I just saw your attempt to some how make LeBron the victim in the mess he's made of a pretty clean career. I don't know what it is but after 90secs of listening to him I have a hard time feeling for him.



We shall see what he does on the hardwood this year.

Sincerely,

Tuesday, October 19, 2010

Fable III Trailer

Dear Fable,

Whoever is coming up with the soundtracks for video games lately is doing a stand up job. Check out the new Fable III trailer:



Sincerely,

Monday, October 18, 2010

Nike - BOOM

Dear Nike,

Another great campaign. Thank you for continuing to lead



Sincerely,

Friday, October 15, 2010

Amazing Halloween Commercial

Dear Chicks,

Look no further:



Sincerely,

Tuesday, October 12, 2010

Delta Faucet Ad

Dear Delta Faucet,

I really like the idea of washing the day away with this execution.



Sincerely,

Delta Faucet Ad

Dear Delta Faucet,

I really like the idea of washing the day away with this execution.



Sincerely,