Thursday, November 19, 2009
Dear Shiny Suds,
I've never seen a dirtier bunch of soap bubbles in my life. In a recent viral video by Droga 5 for Method a 60sec spot speaks out against improper labeling on household cleaning products. The spot drives to the Method website a maker of environmentally friendly cleaning products.
The spot is fantastic. I can't wait to see what comes from this. Enjoy.
Thursday, November 5, 2009
I just saw your latest sponsorship via Advertising Age's Top 10 Viral Video Countdown. I have to congratulate Microbilt for finding an alternative form of a sponsorship like this. Not only have they come up with relevant messaging around the sponsorship but Micrbilt has also developed a strategy and executed creative that is relevant to their direct market.
But the best part about this entire campaign is the number of terrible local spots you can watch on the I Love Local Commercials site. Here are some of my favourites. You're welcome.
Norton Furniture - What's that frog doing on the couch? I hope he doesn't come alive. Hey wait a minute...who's that guy with the scissors. My head hurts.
"Credit McDaddy" - I can only imagine the conversation went a little something like this: "I know what the kids are into these days...rap music. This can't miss."
"Mike Gallagher" - WOW. Good voice over at the end.
Wednesday, November 4, 2009
Dear Academic Earth,
First things first my apologies for the use of so many explanation points but if I had a starburst I would have used that to.
I saw a post about the website Academic Earth on a site called Springwise this week and I just had to share it with my readers. I've been a big fan of Ted since I found out about it a couple of years ago. It's (what seems like) never ending content always seems to satisfy my thirst for technology with the world's leaders. But every so often I get a craving for some good old fashion education and that's when I found Academic Earth.
Like Ted Academic Earth provides anyone who visits the opportunity to search through a number of genres to find exactly what they are in the mood for. Be it Economics, History, Mathematics, Architecture, etc. etc. you have the ability to choose the subject and watch as many of the lectures you want (an entire semesters worth)until your thirst of knowledge has been fulfilled.
Now its one thing to provide actual structured lectures that provide you with an academic satisfaction (you remember what that feels like) but all of these lectures are from leading Ivy league schools across the U.S. i.e. Berkeley, Harvard, Yale, MIT, Princeton, UCLA and Stanford. You might have heard of one or two of them before.
I encourage anyone who feels like I feel sometimes to enroll online and sit back and let your brain enjoy the ride.