Crocs Extinct

Dear Crocs,

I just heard that your days are numbered and I can't say that I'm surprised. I'm not going to lie I never owned a pair and looked down on people who did but I do have to say that I thought there was a reason that you existed. While they weren't the shoes for me they were the shoes for; gardeners, nurses, hikers, cooks, dishwashers, boating and for people who just didn't have a clue. It seemed like a pretty sound business and was doing really really well in 2007 profiting $168.2 million. Pretty good for some shoes with holes in them.

Little did we know that Croc's head office was figuring out a way to put holes in everything; holes in shirt, holes in pants, holes in hats. Ok maybe that didn't happen but what did happen was that someone decided that instead of doing one thing really well they would try and be all things to everyone. They expanded there shoe line, added some clothes to the mix and opened up Croc stores!?!?

I guess they thought pretty highly of themselves to think that they were big enough to open there own stores. Converse has been around for 25 years plus and hasn't thought of opening their own store so where does Crocs get off thinking that this was a logical step. I guess they learned their lesson when they posted a loss of $185.1 million in 2008


A look at the best Crocs ad ever and maybe the last.

Sincerely,

Twitter - Going down the Sh*tter!

Dear Advertising/Social Media,

Don't make me say I told you so! Well actually I can't really say I told you so because I never posted a Blog about Twitter but in my mind I always new that this was going to get old...I just never thought it would get old this fast. The fact remains that Twitter is experiencing a 60% drop off (Stats provided by Nielsen) all before Marketers and Advertisers could figure out a use for the 140 character micro-blogging site.

All I can say is save that brain energy for a piece of social media that actually has some legs like; ICQ or Talking to People in Person. I've been waiting for someone to clip the wings of this site and my dreams have finally come true.

Sincerely,