Tuesday, June 22, 2010

Tuesday, June 8, 2010

Dyson's Genius

Dear Dyson,

It is no secret that Dyson is one of the most innovative companies in the world. James Dyson and his team of engineers continue to raise the bar when it comes to design, innovation and the ability to take revolutionize everyday household products and sell them at 5 times the price. One of their latest products is the Dyson Air Multiplier. There is no mass advertising campaign to help promote the Air Multiplier. Instead this viral video does a pretty good job at showing off the uniqueness of the product.


Monday, June 7, 2010

Happy 5th B-Day YouTube

Dear YouTube,

Just wanted to wish you a happy belated b-day. Usually people do things for you on your b-day but I'm glad you created this video about yourself:


Thursday, June 3, 2010

Asia - BMW Joy Campaign

Dear BMW,

This out of home brought me a lot of 'Joy' from Publicis


Message in a Bottle

Dear Altius,

I just watched the case study for your Message in a Bottle campaign to help raise money for children in South America and love the thinking behind this campaign. When working with NGO's with little to no budget it is very important to be as creative as possible to really make an impact. You really hit the mark on this. Not only is the creative great but based on the results it is actually raising much needed funds. I've worked with a number of NGO clients over the years and seen too many creative teams treat this as an opportunity to do something really edgy. Edgy is great as long as it's grounded in a sound strategy. Its good to see the folks at Leo Burnett Iberia produce work that answers the call.


Wednesday, June 2, 2010

Sapporo Launches TV Spot in Canada

Dear Sapporo,

Congratulations on launching your first television spot in Canada. I have to say that the work is pretty epic (produced by Dentsu Canada). Great story, beautiful imagery and a great opportunity to bring a cool brand into the mainstream.

I will be interested to see how the legend lives on in other mediums.