Thursday, June 3, 2010

Message in a Bottle

Dear Altius,

I just watched the case study for your Message in a Bottle campaign to help raise money for children in South America and love the thinking behind this campaign. When working with NGO's with little to no budget it is very important to be as creative as possible to really make an impact. You really hit the mark on this. Not only is the creative great but based on the results it is actually raising much needed funds. I've worked with a number of NGO clients over the years and seen too many creative teams treat this as an opportunity to do something really edgy. Edgy is great as long as it's grounded in a sound strategy. Its good to see the folks at Leo Burnett Iberia produce work that answers the call.


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