Friday, September 18, 2009

Audi to Tame Viral Videos?

Dear Audi,

I just had a look at your three part viral series called Electricity Untamed and am positive that you will be climbing up the ranks with these videos. Not only are the 30sec pieces entertaining but you have avoided muddying up the message by refraining from using any real branding.

This is the first time I've seen any car company put a spin on the Electric Car. To date its been all about the environmental benefit of having a hybrid car so it is nice to see that Audi is taking the Electric Car in a new direction especially considering they are competing for the luxary market.The video's were created by San Francisco based agency Bell & Partners.

In my opinion the Lawnmower and Static spot are the best of the 3 but you can be the judge.


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