Thursday, August 13, 2009

Its a Mad Mad World

Dear Mad Men,

With the Season 3 launch of Mad Men this Sunday I thought I would take a moment to look at how AMC has made this one of the most highly anticipated premiers for a cable TV show in a long time.

I know I recently had a Mad Men post on my blog about the Banana Republic promotion and Mad Men Yourself application but as I continued to research the launch I uncovered just how big of an event this is. Maybe its the fact that its a show about advertising and a lot of advertisers have blogs, twitter accounts, facebook fan pages and have a huge influence on media or maybe its the fact that this show has taken on a life of its own and has become bigger than Jesus. Either way I think we can all agree that the hype around this premiere is a shining example of what is possible if you a) Have the right show and b) Put the necessary resources and thinking against what is possible.

Any other TV shows out there should be taking notes on how to launch a new season but I guess we will only know the real success after the premier.

Here are some other things the show is doing to help with the premiere:

For August 10th only and Mad Men partnered together and exclusively feature a Mad Men inspired complete with cars from the 60's, interviews with Rat Pack legend Sammy Davis Jr. and even an advice column for yesteryear. In my opinion a partnership made in heaven given the womanizing attitudes fostered by Mad Men's leading men.

New York goes mad leading up to the premiere. Mad Men themed events will be taking place all across the city from the Hilton on 1335th serving up Mad Men inspired cocktails to the Museum of Art and Design running a special exhibit showcasing 1960's inspired advertisements all leading up to an outdoor viewing of the season premiere in Times Square.

These plus online apps, Banana Republic partnerships, features in GQ, Vanity Fair, The New York Times and of course stories all over the world of blogging are ramping up to what should be one of the biggest premieres of the year. The question remains are the producers of the show Mad!? I guess the ratings will be the judge of that.


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