HP - You on You

Dear HP,

Saw your new You on You campaign on You Tube late last week. I am interested in seeing how many entries you guys are going to end up getting. It seems to me that a lot of companies have launched User Generated Contests with mediocre success. It seems to me that UGC works for some brands and just doesn't make sense for others.

There are many lessons to be learned when it comes to these types of campaigns and I'm sure more casualties to come.

Sincerely,