Monday, July 13, 2009


Dear Coke Zero,

I apologize if I'm reporting an old piece of creative but I just stumbled across this tv spot for Coke Zero that was created by Wieden+Kennedy and all I can say is 'unbelievable'.

I'm not sure if this is a platform that will continue to be explored but I think that while the combo idea may have been seen before I think that this might be an area that Coke Zero could hang their hat on. It seems since the launch of Coke Zero that the brand has had a hard time finding and sticking to one platform producing a number of spots unable to create any real synergy for the brand.

Don't get me wrong many entertaining spots have been produced as a result I'm just wondering if Coke Zero will ever be able to carve out clear strategy and communication for the brand.

This is still my favourite.


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