Dear Saatchi,
The future looks grim for advertising agencies not willing to get on board with the future of advertising, according to Saatchi and Saatchi. In a viral video that hit the web less than a week ago, Saatchi gives a history lesson on the last advertising agency on earth. The unwillingness to recognize that times were changing resulted in the last advertising agency going extinct.
I understand the point of the video but feel that this conversation has been going on for a long time and think that Saatchi is a little late with their say on the matter.
I still feel that regardless of the medium it is going to be the ideas versus the execution that determine the success of our industry.
Sincerely,
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