Wednesday, March 24, 2010

Go Digital of Die

Dear Saatchi,

The future looks grim for advertising agencies not willing to get on board with the future of advertising, according to Saatchi and Saatchi. In a viral video that hit the web less than a week ago, Saatchi gives a history lesson on the last advertising agency on earth. The unwillingness to recognize that times were changing resulted in the last advertising agency going extinct.

I understand the point of the video but feel that this conversation has been going on for a long time and think that Saatchi is a little late with their say on the matter.

I still feel that regardless of the medium it is going to be the ideas versus the execution that determine the success of our industry.