Monday, January 4, 2010

Look What the Wind Blew In

Dear Wind Mobile,

Let me be the first to welcome you to Canada. Its been sometime since we've seen a new Telecom company in the great white north (not including Koodo). It seems as though this will be a refreshing change to the current climate around mobile service providers. The campaign which was produced by new agency Clean Sheet in a pitch won back in early 2009.

The positioning for the campaign looks to put an end to contracts because of their ridiculous nature. The TV creative takes this to the next level by taking everyday situations and dialing up just how obscene contracts are in every day life so why do they make sense with a phone contract.

Hot Dog Fees

Sidewalk Toll

Bike Lock

In addition to TV Clean Sheet also developed radio, print and OOH including statues of urbanites across major Canadian cities.

Only time will tell if Wind is able to weather the Canadian storm.


1 comment:

  1. Hoping they get some great phones when they launch in Vancouver