Wednesday, August 19, 2009

Billboards Extensions

Dear Every Client Who Purchases Outdoor Advertising,

I love me a great new billboard. I feel that it is one of the simplest and purest forms of advertising when it is done right. And by done right I mean a message that is concise and to the point (5-7 words). When billboard extensions became all the rave I couldn't have been more excited, "This is going to be great and grab even more attention!" (Picture me holding a small flag that says 'Billboards are #1'). These are the ones I get excited about:

This enthusiasm slowly started to die when extensions started become the norm for no good reason other than to just have an extension. Here are a couple of examples of the not so good:

All I'm saying is that if your going to have an extension at least try and make sure there is good reason for it.


1 comment:

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