Wednesday, July 15, 2009

TMN on Demand

Dear TMN,

Its great to see that you finally figured out a way to earn ad revenue without the need to expose your viewers to ads outside of previews for whats new this month on TMN and HBO. I have been a subscriber to TMN for about a year now and have enjoyed the service based on the quality of programming and its On Demand service. Until recently TMN had not allowed any brands to meddle in their programming. Being the ad person that I am I had been trying to think of ways for Brands to attach themselves to TMN's programming specifically the HBO shows.

Over the years HBO has produced and still produces some of the biggest hit TV Programming for a very wide demographic with shows like; Sex in the City, Entourage, Six Feet Under, Oz, True Blood, The Sopranos and Flight of the Concords just to name a few. Those who don't subscribe to TMN end up waiting a year or two before getting their first glimpse of these blockbuster shows and are left out of the water cooler conversation about Vince and the boys. I digress.

Recently TMN has discovered a way to have a sponsor for those of us using TMN On Demand. Alexander Keith's has jumped on board to pilot this project and all I can say is kudos to whoever made the decision to pull the trigger on spending those sponsorship dollars. Seems like a good place to own considering there is no other competition and the hit shows continue continue to roll out.

I will be interested to see how many other stations/shows will start to pick up this model of one brand per show as the PVR revolution continues.


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