Dear Steam Whistle,
I want to be the first to welcome you to the wonderful world of TV advertising. I saw your spot the other night while I was watching 'The Hour' and I have to say that I liked it...I didn't love it but I certainly will not hold anything against you for your valiant effort.
Steam Whistle has always been a huge supporter of the indy music scene so it only makes sense that the spot would appear during a show with another supporter of the scene George Stroumboulopoulos. I look forward to seeing what this campaign will lead to. The obvious would be to take it to the street with Street Car and Go Train wraps but hopefully my first thought isn't as far as this brand will be pushed.
All Aboard!
Sincerely,
Tuesday, June 9, 2009
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