How do you build off of the Sumo Wrestler campaign that brought the brand so much success. You don't, instead you do a flip book. I don't really care if the spot was shot with a camera attached to the car. What exactly does this have to do with performance?
I still don't get it? What I do like is that it is a completely different approach to the world of cellphones but you would think that the idea of the cellphone is to get people to use it more often???